The Membership Model is Changing: What Comes Next?
December 15, 2026 | 1pm ET
Webinar Description:
The traditional association membership model was built around access: access to information, education, community, credentials, and professional networks. Today, much of that access is available elsewhere, often immediately and at little or no cost. This session, led by Avi Olitzky of Olitzky Consulting Group, LLC, examines how member expectations are changing and what associations must reconsider about value, pricing, participation, belonging, and the relationship between members and the organization.
During this session, participants will explore:
- The difference between membership benefits and meaningful member value.
- Why legacy membership structures are becoming harder to sustain.
- How organizations can identify what members are truly willing to join, engage, and pay for.
- Emerging approaches to tiers, subscriptions, organizational memberships, free entry points, and paid experiences.
- How to evolve a membership model without destabilizing revenue or alienating existing members.