Why Now is the Time to Change Your Association Pricing Strategy

Association Pricing Webinar Image

Webinar: Why Now Is the Time to Change Your Pricing Strategy (and How to Do It)

SEptember 16, 2026

Your association is setting prices whether you have a pricing governance model in place or not. Without a proper governance model, you most likely aren’t setting prices to the fullest capacity that you can. Despite this, you don’t know where to begin – which products, what methods, who decides, or how often?

During this webinar, Dr. Michael Carr-Tatonetti and Michelle Brien of Pricing for Associations offered 5 steps to creating a Pricing and Value Governance Model. These steps can help your association streamline who makes decisions, develop processes as they relate to pricing, and determine how often you will review your pricing and value by product.

Learning Objectives:

  • Analyze which components of a pricing and value strategy your organization is lacking
  • Develop a plan of action to initiate a proper pricing and value strategy
  • Execute an annual review for continuous improvement in value and pricing