Meet Our Team

Lauren Kidwell is the Senior Marketing Manager at Raffa Investment Advisers. Through this role, she collaborates with the team on the development of educational resources to equip clients and nonprofit leaders with clear and relevant insights to support informed decision making. Additionally, she is responsible for managing the firm’s brand to maintain consistency across every touchpoint. By shaping how the firm communicates and shares its knowledge, Lauren helps deliver a relationship-centered experience that reflects Raffa’s commitment to education, transparency, and long-term stewardship.

In partnership with firm leadership and advisory teams, she aligns marketing strategy with Raffa’s broader vision and priorities. She leads the execution of key initiatives, including the Raffa Learning Community and the firm’s peer benchmarking resource, while guiding the strategic development of content across platforms. Through this work, she brings structure and cohesion to the firm’s communications efforts and strengthens engagement within the nonprofit community.

With more than a decade of experience in strategic marketing, Lauren has worked across multiple industries to strengthen brand positioning, elevate communications, and support long term organizational growth. She has led comprehensive branding initiatives, developed integrated content strategies, and implemented programs designed to enhance both operational effectiveness and client engagement. Throughout her career, she has focused on bringing clarity and intention to complex subject matter, an approach that continues to shape her work at Raffa.

Lauren holds a Bachelor of Science degree from Virginia Tech with a dual major in Marketing Management and Hospitality & Tourism Management. She is also a member of the Virginia Society of Association Executives (VSAE).